Brand Identity.

What makes a successful brand? After doing research for branding I have learnt the different key aspects to a successful brand, and the key elements

a successful brand will have audience knowledge, a recognisable logo that establishes the brands identity. They understand their target audience and communicating to reach the correct audience. Signature style  could be a print/pattern or a shape that is associated with the brand.   

Nike//logo
Chanel//logo
Burberry//print
Paul Smith//pattern 


Thursday 1st May
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