Initial Logos

These are the initial logos I designed. This was from the second illustrator tutorial, so now that I have improved my skills I am going to redesign some more appropriate ones.

12th May 2014
Lx

First Shoot

First Shoot Contact Sheet 

I also did a second shoot with two other models, Karl and Jamie but I lost the images on my laptop, so I haven't got a contact sheet, luckily I had a selection backed up on a memory stick. 

5th May 2014

Lx

Brand research

ADYN// Styling Research 

Wednesday 7th May.

L x

Photo shoot research

Styling

Location

for one shoot I would like to shoot on some steps, influenced by Jim Yong Kin, the photographer that I researched. I want the shoot to be done as street style but I don't want the generic graffiti or brick wall back ground. I want to have one shoot near the corn exchange because there are some quirky buildings around there and also one shoot done on the university campus, because I've seen some steps around there that would work well.

Date of shoot: 5th May

Thursday 1st May
L

Existing brand research

Represent

This high street American brand fits perfectly with my concept. They deign simple clothing but very effective. They layer up different t-shits, the have long drop t-shirts which has been researched in this brief. This brand is being used as inspiration for my magazine, the style of the garments and also the communications of the brand. 

I will research into the styling of the shoots for my street style images.

Thursday 1st May,
Lx

Brand Identity.

What makes a successful brand? After doing research for branding I have learnt the different key aspects to a successful brand, and the key elements

a successful brand will have audience knowledge, a recognisable logo that establishes the brands identity. They understand their target audience and communicating to reach the correct audience. Signature style  could be a print/pattern or a shape that is associated with the brand.   

Nike//logo
Chanel//logo
Burberry//print
Paul Smith//pattern 


Thursday 1st May
Lx

Magazine Research

Company Mag

I had a look at some of my magazines for inspiration for my issue page. My favourite magazine to read is Company, I love the way that they set out their pages and they give off a very playful vibe. My favourite aspects of the pages are the tall thin fonts, and also the lined paper in the background.  

//layout//

//Scrapbook style//

//Shapes//

ID Magazine 

I also like the unique style of ID, I find the pages very raw and simple, but effective. I like the colouring of the images, its almost like they have dulled down the colours to make it feel moody. 

I like the way the text is over the image here

28th April 2014 

Lx